Does your résumé reflect the value you can bring to a potential employer? This is especially significant if you are a mid-level or executive-level professional competing with hundreds of other candidates for an interview opportunity.
“Why should I interview you over all the other candidates?” is the question. Now, look at your résumé and see if it provides the answer – see if it is easy to read with a clear job target and value-based. Keep in mind that the résumé has about 15 to 20 seconds to reflect value, grab the reader’s attention and spark interest, leading him / her to pick up the phone and contact you to schedule an interview (Yes, 15 to 20 seconds!).
To get quality interviews for the job(s) you really want to explore requires a top-level, highly polished résumé that serves as the marketing, advertising, and sales brochure highlighting your personal skills, qualifications, and past accomplishments. Anything less than this is most likely lacking the value factor that employers want to see in a résumé.
Value, Value, Value + Marketing, Advertising, Sales = Résumé That Gets Results!
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