Does your résumé reflect the value you can bring to a potential employer? This is especially significant if you are a mid-level or executive-level professional competing with hundreds of other candidates for an interview opportunity.

“Why should I interview you over all the other candidates?” is the question. Now, look at your résumé and see if it provides the answer – see if it is easy to read with a clear job target and value-based. Keep in mind that the résumé has about 15 to 20 seconds to reflect value, grab the reader’s attention and spark interest, leading him / her to pick up the phone and contact you to schedule an interview (Yes, 15 to 20 seconds!).

To get quality interviews for the job(s) you really want to explore requires a top-level, highly polished résumé that serves as the marketing, advertising, and sales brochure highlighting your personal skills, qualifications, and past accomplishments. Anything less than this is most likely lacking the value factor that employers want to see in a résumé.

Value, Value, Value + Marketing, Advertising, Sales = Résumé That Gets Results!

Just like any piece of B2C or B2B sales collateral that attracts you to buy a certain product or service – a dynamic, powerful, and effective job resume needs to communicate the value that you will bring to an employer and entice that company or organization to invite you in for an interview.

Most people continue to distribute resumes that undersell what they are worth. They end up settling for jobs that are below their abilities and a salary far less than what they deserve.

Simply said, your resume is your personal marketing tool that demonstrates the benefits of your skills to employers. Hiring managers care about your talents and education – but, what they care about foremost is the value you can bring to their organization.

Remember, you don’t get paid for how much time you spend on the job – you get compensated for the accomplishments you achieve while you are there. So, establish your resume as your first impression centerpiece of future value that will generate interviews.

Job search got you down?  Looking for work not going your way?  Employment seems hard to find?  Well, unfortunately, you can join the crowd!

Maybe your resume writing or resume distribution is of low quality?

Many, many people are routinely performing job searches that seem to take forever and ever before anything meaningful opens up.  Some people feel the city they live in is not able to support the job search they are pursuing, so they are forced to look for work and employment outside of the place they call home.

If a job search is not a focused effort on something of meaning that a perosn is qualified to do, then that is self-inflicted failure. The problem is that low-quality job searches are what people know and it is what they do.

A large number of people surf www.CareerBuilder.com, www.Monster.com, and maybe www.HotJobs.com or www.Dice.com trying to find something of interest to them or maybe just something they feel skilled enough to do.  The problem is that people start “throwing” their resume at too many job postings in hope that SOMEONE will call them and offer them a job.

A job search needs to be specific and targeted at a specific expertise and maybe a particular industry.  If not, then the responses you get from your resume are going to be bad matches, which means a low-quality of leads that really don’t fit what values you can bring to a potential employer.

Pinpoint your areas of value that support your job search and then aggressively pursue that job goal.  Don’t settle for what you get in a job search, create what you want!