Does your résumé reflect the value you can bring to a potential employer? This is especially significant if you are a mid-level or executive-level professional competing with hundreds of other candidates for an interview opportunity.

“Why should I interview you over all the other candidates?” is the question. Now, look at your résumé and see if it provides the answer – see if it is easy to read with a clear job target and value-based. Keep in mind that the résumé has about 15 to 20 seconds to reflect value, grab the reader’s attention and spark interest, leading him / her to pick up the phone and contact you to schedule an interview (Yes, 15 to 20 seconds!).

To get quality interviews for the job(s) you really want to explore requires a top-level, highly polished résumé that serves as the marketing, advertising, and sales brochure highlighting your personal skills, qualifications, and past accomplishments. Anything less than this is most likely lacking the value factor that employers want to see in a résumé.

Value, Value, Value + Marketing, Advertising, Sales = Résumé That Gets Results!

Just like any piece of B2C or B2B sales collateral that attracts you to buy a certain product or service – a dynamic, powerful, and effective job resume needs to communicate the value that you will bring to an employer and entice that company or organization to invite you in for an interview.

Most people continue to distribute resumes that undersell what they are worth. They end up settling for jobs that are below their abilities and a salary far less than what they deserve.

Simply said, your resume is your personal marketing tool that demonstrates the benefits of your skills to employers. Hiring managers care about your talents and education – but, what they care about foremost is the value you can bring to their organization.

Remember, you don’t get paid for how much time you spend on the job – you get compensated for the accomplishments you achieve while you are there. So, establish your resume as your first impression centerpiece of future value that will generate interviews.